MakeMarketing and content

Event and webinar pipeline

Registration through to post event nurture runs itself, with attendance driving which follow up somebody gets.

Starting price$950fixed against a written scope
Build window3 to 5 daysfrom access and answers
Hours returned12 a monthconservative end of the range
Payback3 monthsat $38 an hour loaded
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The problem

Why this exists

Webinars generate a spreadsheet of names that gets emailed once and then rots. The difference between an attendee and a no-show is never reflected in the follow up.

Trigger

Registration created on the event platform.

The build

What it does, in order

  1. 01

    Register and confirm

    Calendar invite with the join link, added to the CRM with the event attributed as the source.

  2. 02

    Remind on a ladder

    One week, one day, and one hour before, with the reminder cadence tuned by how far ahead they registered.

  3. 03

    Split on attendance

    Attended, partially attended, and no-show become three different follow up paths, because they are three different levels of interest.

  4. 04

    Send the right asset

    Attendees get the recording plus the deck, no-shows get the recording with a different framing, partial attendees get the section they missed.

  5. 05

    Score and route

    Watch time and question activity feed the lead score. Anyone above the threshold creates a sales task rather than entering nurture.

The guard rails

What stops it doing damage

This is the part that separates an automation that runs for years from one that quietly corrupts your data for a month.

  • Attendance data reconciled from the platform export, not assumed from the join event
  • Suppression against existing customers and open opportunities, so a live deal is not dropped into a top of funnel sequence
  • One nurture membership at a time, enforced globally

Honest limits

When this is the wrong automation

You run one webinar a year. Build it manually, learn what actually converts, then automate the version that worked.

Related builds

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Quote and proposal generator

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Build
4 to 6 days
Saves
16 hrs a month
Returns
$608 a month
Payback
2 months

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